Brand Milwaukee Part II: Is Our Sales Pitch Working for Everyone?

(Narrative Performance)

Moderated by Shannon Sims

Civic, cultural, and business leaders examine the narrative infrastructure shaping Milwaukee’s brand—and the role of creatives in it.

The second forum in the Brand Milwaukee series brings together civic, tourism, business, and arts leaders to examine the narrative infrastructure shaping Milwaukee’s branding and cultural messaging—and how it influences opportunity, investment, and visibility across the city.

Panelists Tarik Moody (Radio Milwaukee), Peggy Williams-Smith (VISIT Milwaukee), Corry Joe Biddle (Metropolitan Milwaukee Association of Commerce), and Marcela “Xela” Garcia (Walker’s Point Center for the Arts) will explore how creatives and cultural entrepreneurs can better position themselves within the city’s economic ecosystem.

Part conversation, part strategy session, the forum invites creatives, entrepreneurs, and community leaders to think critically about how Milwaukee tells its story—and how local creative communities can help construct, share, and evolve the narratives that shape the city’s reputation.